OVERVIEW
The Master of Business Analytics is designed to produce skilled talents in Business Analytics to meet the needs of talent in the big data era and the industrial revolution 4.0. The program answers the industry’s demand for a skilled pool of graduates who can apply data analytics skills to solve business challenges. It also provides exposure to students for circumventing the practical-based business analytics problem. This program is suitable for fresh graduates who plan to pursue a career as a business analyst and working adults who are seeking career advancement or change. This program prepares graduates to "Be Relevant, Be Different and Be the GOLD Talent"
CORE COURSES (24 UNITS)
- Analytics Edge
- Advances in Digital Technology
- Management Insights
- Statistics for Analytics
- Data Programming and Predictive Analytics for Business
- Data Storytelling and Visualization
ELECTIVES (12 UNITS)
- Accounting and Finance Analytics
- Human Resource Analytics
- Collaborative Foresight
- Data-Driven Insights and Actions
- Marketing Analytics
- Web and Social Media Analytics
- Financial Technology and Digital Innovation
- Economic Insights
*Electives: Availability is based on the number of student enrollment
PROJECT (6 UNITS)
- Analytics Lab
CONTACT:
Postgraduate Office
School of Management
Universiti Sains Malaysia
11800 Pulau Pinang, MALAYSIA
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.som.usm.my
Phone no: +604 653 2398 / 2520
Facebook: USMmanagementschool
Instagram: usmmanagementschool
ADMISSION REQUIREMENTS
Applicants should possess the following:
A. Bachelor's degree in Management, or any other related and recognized degree
1. CGPA of at least 2.75 / 4.00; or
2. CGPA between 2.50 - 2.74 with the following additional conditions: or
a) Research experience for at least one year; or
b) Work experience in related field for at least one year; or
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project
3. CGPA between 2.00 - 2.49 (Bachelor's Degree with Honours) with the following additional conditions: or
a) Research experience for at least five (5) years; or
b) Work experience in related field for at least five (5) years; AND
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project
B. APEL A (Level 7)
LANGUAGE REQUIREMENTS
(Applicable for International Applicants Only)
- A minimum score of 35 in Internet-based TOEFL (Test of English as a Foreign Language); or
- A minimum of Band 5 in IELTS (International English Language Testing System); or
- A minimum score of 154 in Cambridge English Advance (CAE); or
- A minimum score of 154 in Cambridge Proficiency Advance (CPE); or
- A minimum score of 36 in Pearson Test of English (PTE); or
- A minimum of Band 2 in MUET (Malaysian University English Test)
Exemption can be given if:
- English is the candidate's mother tongue or National Language; or
- The candidate graduated from an Institution of Higher Learning in which the medium of instruction is English
DURATION
- Full-time: Mininum 2 semesters / Maximum 4 semesters
- Part-time: Mininum 4 semesters / Maximum 8 semesters
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